Jenny Florey — “Relationships Over Transactions” on Alabama’s Gulf Coast
If you’ve ever watched the sun drop into Mobile Bay from Fairhope and felt your shoulders relax, you already understand what Jenny Florey means when she says the Gulf Coast has a way of helping people breathe again.
Jenny is a REALTOR® with Butler & Co. Real Estate, serving Baldwin and Mobile Counties. She’s also a Gulf Coast native—born and raised—and that local-rooted perspective shows up in how she guides clients: calm, clear, and deeply connected to the community she calls home.
Watch: https://youtu.be/WRsx9-sf0hU
Listen on your favorite podcast platform here: https://www.betweentwodoors.com/
From “Future Lawyer” to Gulf Coast Realtor Rockstar!
Jenny didn’t grow up dreaming of open houses.
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At 16, a traffic-court experience sparked a serious “I want to help people” mindset.
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She pursued a degree in Public Relations and Advertising with a focus on strategic communication.
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After working as a legal assistant, she realized the legal world felt heavy—and she wanted to spend her career in a space where she could help people build something hopeful.
That shift led her home—and into real estate in October 2024, right after graduating.
Why the Gulf Coast Feels Different
When Jenny talks about her market, she doesn’t start with stats. She starts with people.
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Life slows down here.
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Neighbors still know each other.
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The area “warms up to you” as you warm up to it.
And for anyone relocating from out of state, she’s honest: the adjustment can take time—but the sense of belonging is real.
A Story-First Marketing Style That Helps Homes Stand Out
Jenny’s marketing approach comes straight from her PR/advertising background:
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Don’t just post a house—tell a story people can feel.
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Use video and content that helps buyers picture themselves living there.
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Build trust by showing the home and the human behind the process.
Her proof point? Her first real estate deal came directly from TikTok—buyers from North Alabama found her content while planning a move to the coast.
What Sellers Often Overlook
Jenny’s answer was immediate: pricing.
Even the best photography and marketing can’t overcome a strategy that’s off from the start. She emphasized:
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Pricing is not a guess—it’s positioning.
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Overpricing can increase days on market, which buyers and agents notice quickly.
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Strategic pricing can create momentum and competition (the goal: multiple offers).
Then she added a second “hill she’ll die on”:
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Professional photography matters.
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Even as a photographer herself, she hires specialists—because execution matters when the goal is top-dollar and strong demand.
Her “Real Estate Best Friend” Promise
When asked what it’s like to work with her, Jenny made it simple:
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She over-communicates (in a good way).
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She wants clients to feel involved and informed—good news and bad news.
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She explains the process so clearly she set a personal goal to be able to explain it to a 7-year-old.
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She picks up the phone—and she believes that alone saves deals.
Closings That Reminded Her This Is the Right Path
Jenny shared two moments that shaped her confidence:
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Her first transaction: chaotic (including food poisoning during negotiations)… but closing day felt like a calling.
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A recent closing: helping a friend buy land to build a home during a major life change—reinforcing her favorite clients:
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first-time buyers
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young buyers who’ve been told homeownership isn’t possible
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Her message was consistent: homeownership is attainable—but you have to start the conversation.
Local Favorites (If You’re New to the Area)
When I asked Jenny where someone has to go, she didn’t hesitate:
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Perch on Orange Beach (one of her favorite spots).
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8 Reale, a speakeasy at The Wharf in Orange Beach.
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And a personal favorite: Matt’s Ice Cream—especially the key lime pie ice cream story that made me want to book a trip immediately.
And yes—Mobile being the “home of Mardi Gras” came up, because along this coast, culture is part of the lifestyle.
Big Picture: What’s Ahead for Baldwin + Mobile County
Jenny’s optimistic about growth and opportunity:
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New development and job growth in multiple areas
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Continued efforts to revitalize downtown Mobile (especially important during Mardi Gras season)
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And coastal amenities expanding—like the OWA/Tropic Falls destination in Foley that’s become a major draw beyond the beach.
Want to Buy or Sell Along Alabama’s Gulf Coast?
Jenny said it best: it’s never too early to reach out. The first step is just asking the questions.
Jenny Florey — Contact & Links
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